Here are some interesting statistics regarding audience behavior in terms of online reading.  The information indicates that while hard cover books are still generating revenue, the audience or Y generation as it is called in other articles is gravitating towards on-line purchases.  This means new and emerging artists can market their product at a significantly reduced rate while realizing increased royalty profits.  This also means that costly storage of material that may or may not go out of demand quickly will no longer be a possible threat or weakness to emerging writers.  I also read that the trends in reading 'spy' or 'espionage' or 'mystery' novels rules the day.  Meanwhile, more technical books aimed at a non-fiction genre still maintain a healthy share of the market in hard cover and on-line versions.

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