Mobile Ad Revenue Projections by Company 2011 - 2014

Here are some interesting statistics I noticed on Facebook this morning.  It shows projections for ad revenues projected into 2014.  These sorts of details will figure prominently in an overall marketing strategy for FractureCreations.

Additional resources for BPD

Source:  https://www.facebook.com/socialadstool

Based on the above figures William will consider paid ads later in his marketing strategy within 5 to 6 months of his rollout of his tour that will focus on book sales, workshops, and CD/DVD sales.  He will do some research on Millenia Media that appears to be building up a strong internet presence.  He notes that the projections for Facebook are not quite as high as other sites. 

At the same time Om Malik anticipates that the sales of mobile devices will suffer a serious downward trend due to current economic concerns.

Mobile phone sales are going to decline sharply over the next five years, to the tune of 1.04 billion devices, according to Informa Telecoms & Media. In its new report, “The Financial Crisis: Analyzing the impact on global mobile markets,” the research firm has revised its forecast for device sales over the next five years down by 14 percent.

Some 6.39 billion devices are forecast to purchased between now and 2013, Informa said, vs. its previous expectation that 7.43 billion devices would be bought. For 2009, Informa revised its forecast for the number of mobiles phones that will be purchased down to 1.12 billion devices from 1.32 billion. This is a brutal revision for a business that has always been about furious growth and razor-thin margins.

The downshift in overall device sales is one of the reasons why companies are shifting their attention away from low-cost devices to smartphones and an emerging category of devices I like to call superphones. Devices such as Apple’s iPhone sell fewer units but have higher profit margins. A recent surge in demand for RIM’s BlackBerry devices and more recently, HTC’s Android-based smartphones show that the incumbents such as Samsung, Nokia and LG are lagging in this higher end of the market. No wonder they’re redoubling their energies to focus on it, as evidenced by Nokia introducing a brand new line-up of its higher-end (and higher margin) N and E-Series of devices (Malik 2009).

Reference;

Malik, Om. (2009).  Mobile Phone Sales to Decline Over Next 5 Years.  Retrieved September 8, 2012 from http://gigaom.com/2009/07/01/mobile-phone-sales-to-decline-over-next-5-years/.

Daniel Cooper’s August 2012 release reporting a downward trend in mobile device sales supports Maliks projections.  According to Cooper, sales are down 2.3% this quarter (Source:  http://www.engadget.com/2012/08/14/gartner-q2-2012/).

As such, Wiliam will monitor actual revenue reports against GDP, Consumer Price Index, Market Transactions, and inflation trends in order to determine what devices will realize the best ROI on his marketing strategy budget.  This will determine the software and internet protocols that will be implemented in his main website infrastructure.

Source:  Projected Mobile Device Ad Revenue 2011 - 2014