An Opportunity for Team Collaboration

Source for YouTube Video

I wrote these words as part of an elevator pitch that summed up my vision of FractureCreations in 30 seconds or less.  This is not the entire selection.  It is, however, a section that I know all artists driven to success will understand in their own way.  Take from this what you will.  Use it.  And then? Pass it on of course.  

What makes me unique is my creativity in both business and creating performance pieces.  I am also very driven to stay on task giving all to the project.  Finally, I can adapt to new situations in a proactive fashion with an eye towards detail.  I have a strong vision and commitment to my professional goals.

My life experience and my Master’s work at Full Sail University has taught me that offering nothing less than my full commitment to my team is out of the question.  I can multi-task.  My strong communications skills make me an effective team leader/player. retrieving, organizing and analyzing data along with a thorough knowledge of software is natural and fun for me.

Later on I contemplated what sort of team I wanted to create to turn today’s vision into tomorrow’s reality.  First I though well they should all be exactly like me.  Then I got it.  What I want is a team of individuals with the ability to maintain their own vision and share and assist in the visions of others.

Interested in getting in on all of this and more?  Email me at William Gerardino.

WHAT IS BRANDING REALLY ABOUT?

Source:  Laurie Anderson: Great Thinkers

I just thought of something about branding that Ken from Full Sail shared with me. Branding is about being real Branding is about loving what you do so much that there's nothing you would sacrifice to do what you do best. Branding is about the glorious failures and the bliss accomplishments. Branding is about doing what moves you towards bliss. It's not a widget game. It's about passion and desire. It's about tears of joy and laughter. It's about living a full life and sharing it with others. I truly hope we all find our bliss and we get to share it. After all the analytics and metrics and strategies if it isn't real then all the numbers in the world mean nothing. Be happy all. That's the best branding that I know of.

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