Guy Kawasaki speaks on the twelve lessons he learned from Steve Jobs.
Source:  (Guy In Action)

Guy Kawasaki Explains The Art of the Start

This post is going to be about the hard work of listenting and observing.  It sounds easy enough doesn’t it?  But it is not and I am here to tell you because I didn’t know how to listen.  I didn’t know how to observe.  Perfectly wonderful lessons were placed at my door and I never bothered to bring them into the house much less open the box.  But that was then and this is now. 

I want to tell you a bit about why this post came about.  It started out innocently enough an assignment that was part of  class in business planning.  In truth, I’ve been a part of this process for many years, the most intense and enjoyable being the last year or so as a student at Full Sail University taking a masters in business entertainment.

Let me tell you why I chose this area of study.  Because for the last 30 or 40 years I have poured endless money, time, and creative spirit into what can only be descriubed as a loosing venture.  I was on the Titanic.  It was going down.  And I was cleaning the deckchairs.  Yeah, it was that bad.  Not now.  But back then it was heavy on my heart and almost killed my spirit.  Why?  Because I didn’t listen, I didn’t observe, I did move proactively, and I went on making the same mistakes time after time.

And that what this blog is really about.  If you are reading this you rememeber these words:  fail to plan and you are planning to fail.

So let’s get started shall we?  Let’s look at just some of the great entrpreneurs who know just how much work it takes to develop a solid business plan that works and—more importantly—reflects your passion, your desires, and your vision.

I’ve selected several on-line resources that—if you don’t know him already—has made a significant impression on me and will do the same for you.  His name is Guy Kawasaki.  He has an extensive profession business background working with the likes of Steve Jobs back in the early days of the Macintosh.  Anyone still remember that bit of creative vision that has turned into one of the most influential businesses of today’s culture?  He has run several companies involved in technology and he is presently speaking, touring, writing as well as being a major venture capitalist in his own right.

Guy has an interesting and fun approach to business.  He clarifies the tasks of the entrepreneur in a way that is succinct and fun.  He is not what I would call a traditional professional.  And this is why I read him and view his numerous TED talks and Youtube videos.  He is in fact the one who helped me create my mantra—not my tag line, not my mission—my mantra:   Creating Today’s Vision Into Tomorrow’s Reality.