WHAT IS BRANDING REALLY ABOUT?

Source:  Laurie Anderson: Great Thinkers

I just thought of something about branding that Ken from Full Sail shared with me. Branding is about being real Branding is about loving what you do so much that there's nothing you would sacrifice to do what you do best. Branding is about the glorious failures and the bliss accomplishments. Branding is about doing what moves you towards bliss. It's not a widget game. It's about passion and desire. It's about tears of joy and laughter. It's about living a full life and sharing it with others. I truly hope we all find our bliss and we get to share it. After all the analytics and metrics and strategies if it isn't real then all the numbers in the world mean nothing. Be happy all. That's the best branding that I know of.

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